Neil strauss guide to online dating
What we now mean by Generation X is this bunch of six impossibly well-groomed young adults: Gen X are those born between the early 1960s and the early 1980s.
The Sloane pin-up was Lady Diana Spencer, Hunter wellies and all.
Unlike Sloanes, they were firmly rooted to this particular period.
In Britain they swaggered their stuff and flashed their cash between Maggie Thatcher entering Downing Street in her pussy bow in 1979 and Black Monday in 1987, an eight-year period of booming share prices, right-to-buy, red braces, and a brick-sized carphones (as we called them back then).
As a result, they are keen to look after their money, and make the world a better place.
A report by Sparks & Honey, a US advertising agency (it is invariably ad agencies which try to fix labels to people), describes this generation as the "first tribe of true digital natives" or "screenagers".
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Post-Millennials, Gen Wii, i Generation were all floated by USA Today back in 2012, but Gen Z seems to have stuck.